Meet Joe Wicks, he’s a UK based fitness fanatic, who, thanks largely to his Instagram account The Body Coach, makes over $18 million (£12m) a year. That’s right, he makes millions of dollars each year and pretty much all of his business comes from Instagram.
How is this possible? Well, Joe’s Instagram account, which has almost 500,000 subscribers is focussed 90% on health and fitness and on how to help people lose weight and get strong. This means that he has an army of loyal fans who are all interested in improving themselves and making their health and fitness goals a reality.
Where does he make the money though? Well, Joe used to work as a personal trainer, so he has a background in helping people meet their fitness goals, so he took the initiative to use his popular Instagram account to sell a 90 programme, called 90-day-SSS (shape, shift and sustain) which he sells for $227.
In the first year of his business, Joe made a profit of $1.7 million, and this is expected to increase dramatically to create a turnover of $18.5 million, with a profit of $15.4 million!!
Which is insane.
Joe also takes on sponsored posts on his Instagram account, and he charges many thousands of dollars for each and every post!
Imagine if you could live this life and make millions of dollars a year, and thousands of dollars per Instagram post…